commercial video

I don't want to write a blog today

The Reluctant Blogger's Guide to SEO and Video Production

Ah, the dreaded task of writing a blog post. If there's one thing I'd rather avoid more than brussels sprouts on pizza, it's sitting down to type out my thoughts for the internet to scrutinize. But here I am, fingers reluctantly tapping away on the keyboard, all in the noble pursuit of SEO glory for a video production company. Yes, folks, I'm about to embark on a journey through the murky waters of search engine optimization, armed only with wit, a sprinkle of sarcasm, and my trusty ChatGPT sidekick.

Let's dive straight into the deep end with a listicle, because who doesn't love a good listicle? Here are the keywords that Google insists will make this blog post a digital masterpiece: corporate video, commercial video, Philadelphia video, Princeton video, New Jersey video, website video, storytelling, and video marketing. Phew, that's quite a mouthful, but hey, SEO doesn't care about brevity, it cares about keyword density.

So, as I ponder the intricacies of lighting setups (perfect for corporate video!), I can't help but wonder if this blog post will ever see the light of day. Will it be buried beneath a mountain of clickbait headlines and listicles about "10 Ways to Make Your Videos Go Viral"? Or will it rise triumphantly to the top of the search results, beckoning potential clients with promises of cinematic excellence and unbeatable production value?

And let's not forget the invaluable assistance of ChatGPT, my AI confidant in this perilous journey. ChatGPT, bless its algorithmic heart, is here to suggest ideas, spin puns, and occasionally go off on tangents that are as entertaining as they are irrelevant. It's like having a quirky coworker who insists on chiming in with random trivia about the history of film every five minutes. Thanks, ChatGPT, I owe you one.

In conclusion, dear reader, if you've made it this far, I salute you. You've witnessed the inner struggle of a reluctant blogger who's just trying to make Google happy. And if, by some miracle, you happen to be in the market for top-notch video production services in Philadelphia, Princeton, or anywhere in New Jersey, please remember the brave soul who sacrificed his sanity for the sake of SEO. Call us. We promise we're much better at making videos than we are at writing about them.

Until next time, when hopefully someone else volunteers for blog duty, this has been a journey. A journey of SEO, video production, and the quirks of ChatGPT. Thanks for reading, and may your search engine rankings be ever in your favor.

1 Minute Blog! : How much does video production cost?

1 Minute Blog! :  How much does video production cost?

I’ve decided to start my 1 Minute Blog series with a question that doesn’t have the best answer!   But let’s give it a try:

Answer:  Depends?  

I told you it wasn’t a great answer!   But for video production, it really does depend on a LOT of factors.  

How to Prepare Before Filming a Video? Essential Steps in Video Production

Video Production

Video production is a creative process that requires careful planning and preparation. Whether you're an aspiring filmmaker, a content creator for social media, or a business owner looking to create promotional videos, understanding the pre-production phase is crucial. This blog post will guide you through the essential steps you need to take before hitting the 'record' button. (oh, and moho will gladly hold your hand throughout this entire process. don’t worry!)

1. Conceptualizing Your Video

The first step in any video production process is conceptualization. It's where you decide what your video will be about and how it will be presented. This phase involves brainstorming ideas, researching your target audience, and defining your video's purpose.

Start by asking yourself these questions: What message do I want to convey? Who is my target audience? How can I make my video engaging and relevant to them? Answering these questions will help shape your video's content and style.

2. Scriptwriting and Storyboarding

Once you have a clear concept for your video, the next step is scriptwriting and storyboarding. A script serves as the blueprint of your video—it outlines what will be said, who will say it, and how it will be delivered.

On the other hand, a storyboard visualizes how each scene in your script plays out. It includes details like camera angles, lighting, location, props, costumes—everything that contributes to creating each shot's visual narrative.

Scriptwriting and storyboarding are crucial steps in pre-production as they provide direction during filming and post-production stages of video production.

3. Assembling Your Team (moho is the team!)

Depending on the scale of your project, you may need to assemble a team to help bring your vision to life. This could include roles such as director, producer, cinematographer or camera operator, sound engineer, editor—each playing an integral part in the video production process.

Remember that effective communication within your team is key. Everyone should understand their roles clearly and work towards achieving the same goal: creating an impactful video that resonates with its intended audience.

4. Scouting Locations & Gathering Equipment

The location where you film can greatly impact the overall feel of your video. Whether it's an indoor studio or an outdoor setting—each comes with its own set of challenges such as lighting conditions or background noise levels that need careful consideration during pre-production planning.

In addition to scouting locations ahead of time for potential issues (and solutions), gathering all necessary equipment is equally important at this stage. This includes cameras, microphones for audio recording, lighting equipment if necessary—and don't forget backup batteries!

5. Scheduling & Budgeting

Finally yet importantly are scheduling and budgeting—two critical aspects often overlooked during pre-production planning but can make or break any project if not managed properly.

Scheduling involves determining when each scene will be filmed based on factors like cast availability or optimal lighting conditions while budgeting ensures all costs involved—from hiring crew members to renting equipment—are accounted for without exceeding set limits.

Conclusion

Preparation before filming a video can seem daunting but remember: every minute spent planning saves time (and stress) during actual shooting days! By following these essential steps in pre-production—from conceptualizing ideas down to budgeting—you're setting yourself up for success in achieving high-quality results in any type of video production endeavor.